Route 77 Publications

Editorial placements for regulated verticals

Placements on sites that accept betting, casino, crypto and cam brands.

Many publishers won’t touch gambling, crypto or adult-adjacent brands. We work with the ones that do: guest posts, link insertions into existing articles and monthly campaigns on sports, betting, casino, crypto and adult-niche publications, vetted for geo, relevance and editorial quality.

  • Sports Betting
  • Casino & iGaming
  • Crypto
  • Adult Cams

Core services

Guest posts, link insertions and monthly campaigns

Three ways to get your sportsbook, casino, crypto or cam brand onto publications that accept your vertical, for operators, affiliates and platforms.

01

Guest Posts

New, original articles written for each publisher’s betting, casino, crypto or creator-economy audience and published on their site, with a natural, contextual link to your brand.

  • Written to each publisher’s guidelines
  • Topic, target page and anchor agreed with you
  • Live URL reported on publication
02

Link Insertions

Link inserts into existing, already-published articles on relevant niche sites: your link is added in context to content that is already live, with no new article needed.

  • Existing articles on relevant sites
  • Contextual link placed in the body copy
  • A fast way to support key pages
03

Monthly Campaigns

Recurring monthly link-building and placement campaigns: a planned mix of guest posts and link insertions every month, aligned to your target pages, geos and promo calendar.

  • Monthly plan agreed in advance
  • Mix of guest posts and link insertions
  • Monthly report of every live placement

More publications services

Everything around the placement

Supporting services for operators, affiliates and platforms, managed from shortlist to live URL.

Sponsored articles

Features on sportsbook, casino, crypto or cam brands, published on relevant sites and labelled in line with each publisher’s policy.

Publisher sourcing & vetting

Shortlists of sites that accept your vertical, filtered by topic, geo, audience and editorial quality.

Vertical-aware content writing

Copy that respects gambling, crypto and adult advertising rules and each publisher’s guidelines.

Reporting

A clear record of every placement: publication, live URL, anchor and publish date.

Verticals

Publications across our four verticals

Inventory is sourced per vertical and per geo, because a site that accepts a sportsbook may not accept a crypto exchange or a cam platform.

01

Sports Betting

Sportsbooks, odds and tipster brands, betting affiliates and sports-data suppliers.

Sponsored articles and guest posts on sports news, tipping, odds and betting-guide sites that accept sportsbook brands.

02

Casino & iGaming

Online casino operators, sweepstakes and social casinos, game studios and casino affiliates.

Placements on casino review, bonus, slots and sweepstakes content for operators and affiliates.

03

Crypto

Exchanges, wallets, crypto casinos, launchpads and Web3 projects.

Sponsored content and guest posts on crypto news, trading education and crypto-gaming publications.

04

Adult CamsLive-cam platforms

Live-cam platforms, creator networks and cam affiliate programmes.

Discreet placements on adult-industry, creator-economy and suitable lifestyle publications that accept cam brands.

How it works

From brief to live placement

  1. Brief & targets

    Tell us your vertical, licensed markets, pages you want to support and any sites or competitors to avoid.

  2. Shortlist

    We propose publications that accept your vertical, for your review and approval.

  3. Content & approval

    We write or adapt content to each publisher’s guidelines, your brand rules and your compliance notes.

  4. Publish & report

    Placements go live and you receive a report with every live URL.

Quality

What we check before we recommend a site

  • Vertical acceptance: confirmed that the publisher accepts gambling, crypto or adult-adjacent brands.
  • Relevance: real topical fit with your vertical and product.
  • Audience & geo: readers in the markets where you’re licensed and active.
  • Editorial quality: genuine content, not thin pages built only for links.
  • Sponsored-content policy: clear rules on labelling and what the site accepts.

Run a sports, betting, casino, crypto or adult-niche site?

We’re always looking for quality publishers that accept sponsored content, guest posts or link insertions from brands in our verticals. Send us your site, your guidelines and the verticals you accept.

Become a publisher partner

Looking for placements in your vertical?

Tell us your vertical, licensed markets and goals and we’ll put together a shortlist of publications that accept your brand.